UK Box Office: UK Top 10

http://www.imdb.com/boxoffice/?region=uk

 

'Hunger Games' Sets Non-Sequel Midnight Record

http://www.imdb.com/news/ni24961488/

UK Box Office: UK Top 10

http://www.imdb.com/boxoffice/?region=uk

Rank		Title	Weekend	Gross	Weeks
1		The Devil Inside	£1.99M	£1.99M	1
2		21 Jump Street	£1.56M	£1.56M	1
3		The Best Exotic Marigold Hotel	£1.53M	£13.9M	4
4		John Carter	£966K	£3.81M	2
5		We Bought a Zoo	£851K	£851K	1
6		Contraband	£684K	£684K	1
7		The Woman in Black	£545K	£20.5M	6
8		This Means War	£432K	£4.5M	3
9		The Muppets	£396K	£15.8M	6
10		Safe House	£268K	£6.78M	4

The Devil Inside

http://www.traileraddict.com/trailer/the-devil-inside/tv-spot-audience-reactions

I saw this advert on the TV which I believe is similar to the advertising campaign for paranormal activity, which showed Audiences reactions at a advanced screening.This would suggest that advert like this are becoming popular for horror films advertising campaigns,I believe this is because it sells the experience well making horror fans want to go and see it.