Advertised through the website for example peoples reactions recorded and put on the website,this made people think that they should go to the cinema for the experience rather than watching it on new forms of media such as streaming .Social networking playing a huge role in the distribution by having a button to press to demand a local screening. This is Showing that the film industry is following the new froms of media by changing the way in which production companies communicates with there audience.
The target audience responding to this by uploading there reactions onto social networking sites and opinions of the film.
http://www.imdb.com/title/tt1179904/
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